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HUED is a digital health equity company creating equitable and inclusive healthcare experiences for Black, Latinx, and Indigenous communities. 


Kimberly Wilson is the Chief Executive Officer and Founder of HUED. HUED is a healthcare engagement solution tailored to address the needs of Black and Latino populations.

Starting her career at the intersection of social justice, media and technology, Kimberly ventured into healthcare technology following a personal health experience.

In 2018, she started HUED and has been featured in various publications including Forbes, CNBC, NBC News Allure, ESSENCE, Black Enterprise and more.

Prior to founding HUED, she created and curated content across print, linear and digital platforms for major media outlets and consumer brands. She has demonstrated success building strong teams and managing award-winning projects. Additionally, Kimberly has proven her ability to collaborate with stakeholders, vendors, while increasing revenue and profits. She is driven by new challenges and the desire to excel in all endeavors.


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We believe equitable healthcare starts with educating healthcare professionals on how to better care for those communities who are typically overlooked and underserved. We replace outdated implicit bias training that simply “checks a box” with physician-led content and courses that train clinicians on anti-racism, identifying health conditions that are largely missed on patients of color, and how to provide culturally sensitive/humble care.

Education doesn’t end with healthcare professionals, we want to educate those seeking care with the resources needed to make the best decisions for themselves and their families. HUED’s online directory is accessible to all, to find providers right in your area.

The outcome of what we do? Decreased disparities and improved health outcomes for Black, Latinx, and Indigenous patients.


Now Introducing: The Women of Color Making Major Waves in Corporate America

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Serena Williams Joins Funders Backing Kimberly Wilson’s HUED—A Company Addressing Racial Disparities In Health

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A Black doctor changed Kimberly Wilson's life — and inspired her to start a medical-care company focused on people of color

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